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Digital Marketing News 6 Jan 2017
6 Jan 2017

This Week’s Digital Marketing Industry News

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– In 60 seconds

L’Oreal launches their ‘Smart Hairbrush’ – ‘Fake news’ is not only a promising new revenue stream, but looks set to grow in 2017 – A specialist ombudsman to protect children’s rights on social media is on the horizon – Red Bull top charts as most shared video brand of 2016 – Google continues to move towards a mobile first indexing strategy since it’s launch in Oct 2016 – ‘Tag Yourself’ is Tumblr’s top meme in 2016.

– The news behind the headlines…

L’Oreal launches their ‘Smart Hairbrush’ (Marketing Week)

L’Oréal’s luxury brand Kérastase is making a move into the internet of things with the world’s first smart hairbrush, which it hopes will prove its innovation credentials and attract “hundreds of thousands” of new customers.


‘Fake news’ is not only a promising  new revenue stream, but looks set to grow in 2017 (The Drum)

The new year begins for the media with the sobering realisation that, for all its frantic attempts to monetise news, the most obvious new revenue stream emerging in 2016 has no place at all in ethical journalism: the practice of making stories up.


A specialist ombudsman to protect children’s rights on social media is on the horizon (The Drum)

A children’s commissioner has said social media firms such as Facebook, Twitter and Instagram must do more to protect children’s digital rights after finding that this vulnerable demographic ‘regularly and unknowingly’ sign over their digital footprints.


Red Bull top charts as most shared video brand of 2016 (Campaign Live)

The energy drinks brand jumped one place from the previous year to finish ahead of Samsung and McDonald’s.


Google continues towards a mobile first indexing strategy since it’s launch in Oct 2016 (Moz)

It was an intense year, especially when it came to SEO and Google in particular. The Moz blog invites you to look back at the events that have marked the evolution of Google in the past 10 months.


Tag Yourself is Tumblr’s top meme in 2016. (Observer)

It’s a personality quiz in which a person is presented with intentionally bad characters and asked to pick one. Which one are you?

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