Fancy diving into the world of Google and learning how to drive people to websites? Search Marketing is a vital activity for every business that has a website.
Mobile marketing is the new kid on the block – but is definitely here to stay! Think one-click checkout, ApplePay, QR codes and the good old fashioned SMS.
It’s not accidental that Amazon became the daddy of internet retailing. They did a lot of testing. Find out what makes you click the orange ‘buy now’ button and much more.
A stalwart of marketing communications – crafting email that works requires a creative, a wordsmith, an analyst and a strategist. Could this be you?
What could be better than tweeting, poking, connecting and liking every day? There’s more to it than that; but if you’re a Facebook aficionado – that’s half the battle won already.
Calling all storytellers. You choose the medium (videos, blogs, images, webinars, podcasts…). Make it compelling, make it engaging and make someone click on it. Job done!
“These videos were so helpful, detailed and relevant. I now feel confident that I actually know what digital marketing is and how to use it in my job.”
“If you’re a student who’s just graduated, this course is perfect to complete to gain not only an educational experience but also a certificate that will boost your CV! I will definitely be recommending to my friends!”
“It helped me land my job as a Marketing Manager as I impressed my interviewer so much when speaking about SEO and PPC campaigns, and how they could improve their website.”
“Through Lucy’s course I’ve managed to cement my conviction and learn new skills that I didn’t have before. I’ve since been fortunate enough to secure an incredible marketing role at Camelot.”
“It made me realise that this is the career I would like to have in the future. I am confident that the knowledge I’ve gained would not only save me on a job interview but put me in the top 5 candidates.”
“It has been great and covered so many different areas. I feel like I could apply this knowledge to a future career. The frequent tests help to reinforce the learning, and Lucy is always on hand to provide help and guidance.”
“A lot of what the course contains was not taught at University and I firmly believe it will help me secure a dream graduate job having given me the confidence I didn’t have prior to taking the training.”
“The digital marketing course was a fantastic introduction to SEO and PPC of which I knew very little before… I highly recommend it. I’m looking forward to completing the rest of the courses!”